Personalize your website experience in hours, not weeks
Lytics Web Personalization lets you treat every site visitor like a VIP, with messaging and content experiences tailored specifically to them.
Try free for 1 month, get actionable data in just 14 days.
Drive trafficto higher intent pages on your website
Collect leads with easy-to-use lead gen forms
Engage Users with messages meant just for them
Recommend Content based on past user engagement
Increase Conversion and drive more revenue
Increase site engagement with targeted content
Lytics Content Affinity Engine enables you to deliver the content that your buyers most want to engage with based on their observed content affinity -- all at scale. Here’s how it works:
- The Engine automatically scans and categorizes every piece of content on every page of your site.
- When a user arrives on your site, their behavior and content engagement are tracked and used to develop a content affinity score, giving you a clear picture of what type of content they’re most likely to consume in the future.
- Now you can customize your content experience to each user AND make recommendations based on their demonstrated content affinity, increasing the likelihood of engagement.
Personalize site messaging based on audience
Send the right message to your website visitors...literally.
Lytics Web Experiences enables you to build audiences based on your target personas. Once you’ve established your audiences, you can create custom content modals and slideouts to specifically target each group of users with messaging that fits where they are in their buying journey. Now you can reach the right users with the right content at the right time.
Slideouts
Highlight products or offers based on user preferences
Modals
Take over the entire web page to prominently showcase your promo
Inline
Dynamically add “You may like” recommendations to your web pages
Sticky Bars
Deploy subtle, yet relevant calls to action to increase conversations
Create a faster path to purchase
Fuel your demand gen engine with custom offers and carefully guided site experiences.
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Incentivize your most engaged visitors to make their first purchase with Lytics niche targeting and offer creation capabilities. A well-placed banner ad can be the catalyst to conversion.
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Use Lytics to reroute visitors on your site to your most popular ongoing promotions or higher intent pages to promote conversions
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Use Lytics easy-to-implement lead gen forms to capture first-party data and drive future demand
Use cases for a personalized web experience
There are a lot of ways to create a truly unique experience for every one of your website visitors. Here are some use cases that our customers have found most helpful in managing their site experience:
Personalize the messaging of your website based on audience
Implement inline personalization on your website based on a users’ audience membership using this developer guide.
Learn moreDeliver targeted content
Improve engagement by delivering one-to-one content recommendations based on each user’s interests.
Learn moreBuild a custom personalized experience with video content
Learn how to include video content in personalized web experiences using the Pathfora SDK.
Learn moreCustomize your web experiences with branded images
Experiment with advanced styling methods for web experiences using custom images.
Learn moreStyle your Lytics web experiences to fit your brand guidelines
Learn how to write and troubleshoot custom CSS for Lytics web experiences.
Learn moreUnlock additional web personalization features with Lytics API overrides
Learn how to completely customize any web experience built in the Lytics UI with SDK features.
Learn moreIncentivize visitors to make first purchase
Deliver a targeted offer on site to visitors who haven’t made a purchase using a Lytics web personalization campaign.
Learn moreKeep visitors engaged with content recommendation experiences
Re-engage users with customized content recommendation experiences using this developer guide.
Learn morePopulate your website with one-to-one content recommendations
Keep customers clicking by serving them content that is uniquely tailored to them.
Learn moreCapture more information from qualified leads
Customize your email capture form to help qualify or route incoming leads.
Learn moreDrive email capture & engagement with content
Target anonymous, deeply engaged users with email capture and content recommendation campaigns.
Learn moreTracking Lytics web personalize experiences in third party tools
Explore how to send event data to other tools via integrations, webhooks, or the SDK.
Learn moreUse Lytics with GTM to manage customer consent
Combine Lytics and Google Tag Manager to obtain user consent before enabling the Lytics JavaScript Tag on your website.
Learn moreImport an audience from your data warehouse
Import defined audiences into Lytics from your data warehouse for one-off campaigns and pushes to downstream tools.
Learn more
