Your FREE C360 Evaluation
Lytics' Customer 360 Readiness Index assists brands in evaluating the quality and performance of their existing customer data strategies. And now, it's available to you at no cost and without any obligations. This lightweight assessment instantly provides a comprehensive report that compares your responses to industry standards. Obtain essential insights and recommendations into enhancing your customer data strategy with no commitments.
Introducing: The Customer 360 Readiness Index (C360RI)
In today's competitive business landscape, unlocking the full potential of your most valuable data asset – your customer data – is a competitive advantage. We've crafted a solution that empowers teams to evaluate and enhance their customer data efforts. The Customer 360 Readiness Index (C360RI) assesses your customer data's quality, breadth, and portability, furnishing a comprehensive score out of 360 and detailed breakdown of each section. Most notably, we've curated precise industry benchmarks to offer valuable context regarding your brand's positioning.
Instant Results
Get a comprehensive report instantly. No waiting or commitments.
Access a thorough analysis of your Customer 360 strategy instantly by answering a few basic questions. This analysis will assist in defining essential KPIs and act as your roadmap to unlocking:
- The creation of a data asset your organization can't live without.
- Discovering missing elements in your Customer 360 strategy and what you can do about them.
- Unlock a true competitive advantage.
The 7 Pillars
Are your C360 profiles high quality?
Creating a comprehensive C360 involves more than just connecting consumer data. It entails a thorough examination of seven critical pillars, ensuring the development of a data asset that delivers significant benefits throughout your organization. The 360CRI assesses your existing strategy across these pillars, pinpointing gaps and opportunities for enhancement.
Furthermore, we'll provide insights into the significance of each pillar and essential considerations to future-proof your strategy amidst the challenges posed by the decline of 3rd-party cookies and the continued growth of generative AI.
Industry Benchmarks
See where you stack up.
Lytics has curated industry-specific benchmarks for each of the seven pillars within the 360CRI framework. These benchmarks derive from our comprehensive analysis of a diverse array of mid-market and enterprise brands, continuously evolving to align with the latest industry trends and advancements.
Measurable Progress
Establish KPIs to monitor progress.
As we delve into each of the seven pillars, we'll provide insights into your current standing, offer an actionable playbook for improvement, and guide you on measuring your progress. This will enable you to establish a well-defined path forward, ensuring you remain on course to attain your objectives.
Moreover, because it's a complimentary service, you're welcome to return at any time to update your results and monitor your advancements.
Explore the 7 Pillars for a Comprehensive C360
Governance
Governance is pivotal in a Customer 360 strategy, ensuring proper management, control, and compliance of customer data and privacy. This fosters a holistic and trustworthy customer view while upholding regulatory compliance and data integrity.
Identity
Identity is key in a Customer 360 strategy, facilitating accurate customer identification across touchpoints and systems. This enables personalized interactions, consistent experiences, and fosters long-term relationships based on a comprehensive customer understanding.
Interests
Interests are crucial in a Customer 360 strategy, offering insights into customer preferences, behaviors, and motivations. This enables tailored offerings, content, and marketing strategies that enhance engagement and deliver personalized experiences, aligning with customer needs and desires.
Behaviors
Behaviors are vital in a Customer 360 strategy, providing insights into how customers interact with products, services, and touchpoints. This analysis identifies patterns, trends, and opportunities, enabling businesses to enhance marketing campaigns, improve customer experiences, and make data-driven decisions for increased customer loyalty and satisfaction.
First Party
First-party and zero-party data are critical for ensuring that your C360 profiles align with your business objectives. They serve as valuable assets for targeted and personalized messaging, offers, and experiences across channels, enhancing engagement with customers and prospects.
Intelligence
Intelligence is crucial in a Customer 360 strategy, leveraging analytics and AI to extract insights from customer data. It drives data-driven decisions, optimizing marketing and enhancing customer experiences for business growth.
Portability
Activation is essential in a Customer 360 strategy, turning insights from customer data into actionable initiatives. It drives personalized marketing, engagement, and loyalty, bridging the gap between data analysis and meaningful outcomes.