Elevate your email strategy & drive conversions in hours, not weeks
Simplify and personalize your email marketing campaigns and nurtures, all at scale. Leverage Lytics first-party user data to build hypersegmented audiences and modify existing email templates to target each group based on their unique interests.
Try free for 1 month, get actionable data in just 14 days.
Expand your email reach
Lytics uses first-party data to collect the email addresses of your site’s most engaged visitors and grow your emailable audience. You can rate unknown site visitors with a custom “quantity score,” a measure of their total site engagement, and target them with site prompts to provide their email address for future outreach. By targeting only your most engaged users, you keep your email list populated with active and interested potential buyers. Now you can target more buyers at a fraction of the cost.
Use lookalikes to save spend and grow your subscriber base
Lookalike audiences help you determine the users that are most likely to buy. Here’s how it works:
- Using a source audience, or audience of existing, highly engaged users, you can build out a lookalike audience of those users that are most likely to convert to subscribers.
- Next, using Lytics predictive audiences, you can determine which users in your new lookalike audience are going to buy regardless of any actions you take, and which users need an extra push to purchase.
- Finally, you can create custom email campaigns targeting the users that need further engagement before they buy with custom offers and discounts, and excluding those that are already on the path to purchase. With Lytics, you fully optimize your email audiences to increase subscribers and reduce spend.
Retain existing customers & cut down on churn
Customer retention is more important than ever. Lytics helps you create targeted emails to both prompt renewal and prevent churn in at-risk customers. You can:
Take the guesswork out of email segmentation. Use Lytics to identify individual users who have upcoming renewals and build audiences around that specific event -- all at scale. Never waste an email on an inaccurate audience again.
Use your Lytics custom audiences to send a targeted renewal email in your native email service provider. Lytics puts you fully in control of customer outreach by allowing you to engage the right users at the right time in their renewal journey. For instance, you can customize audiences to receive a renewal message at a specific time after their last purchase date.
Determine which subscribers are likely to churn and take preemptive steps to prevent revenue loss. Lytics allows you to score the likelihood of customer churn and email them with discounts and promotions to keep them engaged.
Connect vital customer data to the tools you use
Lytics offers hundreds of connections to serve your existing MarTech stack. From advertising platforms to email service providers, web personalization tools, and more.
Iterable
With Lytics + Iterable, you can serve content to users based on their unique interests with recommendations powered by Lytics, and delivered by Iterable. Plus, you can message prospects and existing customers in real-time by activating Lytics audiences in Iterable email campaigns.
SendGrid
Integrating Lytics with SendGrid allows you to import email and other user activity data (such as opens and clicks) or export Lytics' cross-channel, behavior-driven audiences to build and send personalized marketing campaigns from SendGrid.
Salesforce Marketing Cloud
Connecting Lytics and Salesforce Marketing Cloud allows you to create engaging experiences across multiple channels using the best of artificial intelligence and data science to power digital interactions.
Mailchimp
Improve email campaign engagement and performance by using Lytics to enrich your Mailchimp user lists with cross-channel data, behavioral scores, and content affinities.
Adobe Marketo Engage
Connect Marketo and Lytics to import Marketo's robust lead information, including profile and activity data, into Lytics. You can also export Lytics audiences enriched with cross-channel data and behavioral scoring to Marketo.
HubSpot, dotdigital, and more...
Check the full list of email service providers here. We’re continuously working to expand our list of integrations each quarter. Don’t see your preferred email service provider? Get in touch to check what’s in our road map.
Lytics offers hundreds of connections to serve your existing MarTech stack
Use cases for a personalized email experience
There are a lot of ways to create a truly unique experience for every one of your website visitors. Here are some use cases that our customers have found most helpful in managing their site experience:
Leverage lookalike models and predictive audiences
Predictive Audiences powered by Lytics Lookalike Models allow you to target new users who closely resemble your best buyers. Campaigns run with Predictive Audiences drive higher conversion rates, improve customer engagement, and reduce ad spend.
Lookalike Models: Convert anonymous users to known users
Converting anonymous users is a key starting point for high-converting marketing campaigns. Build a Predictive Audience in Lytics to intelligently target anonymous users who are most likely to convert to customers.
Lookalike Models: Convert single purchasers to multi-purchasers
One buy is never enough. Find customers who are likely to return for a second or third purchase to create brand loyalty, improve retention, and increase sales.
Import an audience from your data warehouse
Import defined audiences into Lytics from your data warehouse for one-off campaigns or pushes to downstream tools.
Use UTM parameters for attribution and audience building
Leverage UTM parameters to track your marketing campaign performance across channels and target engaged users.
Content modularization in email with Lytics audiences
Create dynamic, personalized emails based on Lytics audience membership and other valuable marketing data.
Grow your email marketing list
Build a personalized Lytics campaign to target valuable users and collect emails for your marketing lists.
Retain existing customers
Identify and target users who have upcoming renewals or are likely to churn using this Lytics playbook.
Personalize your Iterable emails with Lytics content recommendations
Serve content to users based on their interests with recommendations powered by Lytics, delivered via Iterable.
Sending Lytics audiences to Iterable for distributing your email campaigns
Message prospects and existing customers in real-time by activating Lytics audiences in Iterable campaigns.
Lookalike Models: Conserve marketing spend on engaged users
Reduce marketing spend by suppressing engaged users who are likely to make a purchase soon and do not require additional messaging.
Lookalike Models: Convert highly engaged users to subscribers
Find highly engaged users who are likely to become subscribers and target them with relevant offers to drive conversions.
Lookalike Models: Determine which subscribers are likely to churn
Reach out to users who are at risk of churning to improve retention and customer engagement.
