Maximize customer data value without redoing your data systems.
Raise customer data value across your organization in real time—securely and without added effort or training. Connect your data with ease, send secure, compliant data queries to your data warehouse to build better audiences, and uncover rich business insights. And do it all without duplicating data or compromising on compliance, governance, security, or privacy.
Build unified, reliable, and context-rich profiles your organization can act on, with Lytics Conductor.
Our customer data infrastructure tool, Conductor, is our flexible —and highly configurable— data-stitching, pipeline-automating, profile-building, warehouse-enriching toolkit. Ensure pipeline health, resolve identities, and take complete control of your customer data with a fully compatible BigQuery warehouse — or the option to use your own BigQuery warehouse or one of our other supported warehouses.
- Simplify profile management. Update, change, or add attributes in minutes. Plus, import SQL attributes from your warehouses to build better audiences.
- Save time with robust diagnostics, alerting, monitoring, and debugging capabilities to resolve conflicts related to your data pipeline and profile creation.
- Be more efficient, with simpler data management, thanks to Conductor’s robust implementation, easy maintenance, and powerful data intelligence.
Create a single source of data truth for your organization — with Lytics Cloud Connect.
With Lytics Cloud Connect, a reverse ETL solution, take customer data straight from your data warehouse and use it to help your marketing team create highly specific segments for customer engagement. Cloud Connect lets you easily manage account permissions, and our comprehensive dashboard helps you ensure healthy connections.
- No more one-off connectors. No more incomplete customer profiles.
- Just one source of data truth, connected to your existing stack.
- And efficiency that lets you take your time back, and focus on impact — not on code or access requests.
Connect vital customer data to the tools you use
Lytics offers hundreds of connections to serve your existing MarTech stack
How Lytics helps data professionals
Lytics is the only privacy-centric CDP, built for Google Cloud customers, that can be deployed 100% behind your firewall (if you so choose). Our unique approach to CDP means you can:
Leverage your cloud data warehouse
Easily access every scrap of customer data in your cloud DWH and make it actionable throughout your MarTech stack.
Complete your customer profiles
With a single source of truth, you can connect the customer data that’s scattered across disjointed tools to form unified customer profiles.
Create smarter segments
Query highly specific audience segments right in your cloud DWH for use throughout your MarTech stack.
Minimize API maintenance
Eliminate the one-off connectors and the constant maintenance that goes with them with a simplified connection to all your downstream tools.
Democratize data for your marketing team
Derive clear data insights that can be easily understood and actioned by your marketing team and beyond.
Focus on what matters
Derive clear data insights that can be easily understood and actioned by your marketing team and beyond.
Lead marketing teams to success
Both Lytics Conductor and Cloud Connect can link to Decision Engine: the activation tool that enables marketers to access Lytics insights and create robust campaigns. With simple toggles and no code required, they can do so all without requiring extra lift for data teams.
Why Lytics for data teams? It’s quick and easy to start, and effortless to maintain.
Lytics is more than a Customer Data Platform (CDP). It’s designed from the ground up to provide precise identity resolution, audience segmentation, and sophisticated data science processes. Because it’s based on a graph database, the Lytics solution delivers flexibility and efficiency when resolving identities and intelligence in real time on a one-to-one customer basis. There are no black boxes and there’s no holding data hostage. You’ll get complete access and transparency through a huge variety of APIs that support your ingest and egress needs, whatever they may be.
Additional resources
How does Lytics work?
Integrations
Security and compliance
Support
Data mapping
- How do I resolve identities and create profiles in Lytics?
- How does a non-technical stakeholder resolve and map identities?
- If a data attribute is needed in Lytics that is not part of your standard schema, what is the process for ingesting and mapping that data attribute?
- How does Lytics create a 360 view of the customer?