Finally — complete control over your customer data.
Build unified, reliable, and context-rich profiles your organization can act on, with Lytics Conductor.
Focus on driving efficiency and adding value with data — not collecting, connecting, or cleaning it up.
Make Conductor your data-stitching, ID-resolving, profile-building toolkit.
Pipeline management
Say goodbye to data silos and make all your data accessible and actionable
- Leverage hundreds of connections (including via webhooks) for collecting and sending data
- Collect and manage customer data with secure APIs & SDKs
- Handle data at petabyte scale in real-time
- Easily monitor healthy pipelines
- Load customer data into your data warehouse in minutes
Schema management
Save time by easily managing and updating schemas as you add new data and identifiers
- Unify all of your customer’s touchpoints across their journey
- De-duplicate, manage and resolve identities for more accurate, unified customer profiles
- Import SQL attributes from your warehouses to build better audiences
- Stay compliant with GDPR and data privacy regulations
- Visualize data sources and schema fields to customize C360 schema mappings directly within the user interface
- Leverage generative AI for augmented schema and data mapping with Lytics Schema Co-pilot.
Identity management
Unify your customer data, resolve identities & build unified customer profiles.
- Simplify identity management with pre-built and customizable rules
- Optimize customer profiles by merging behaviors
- Discover valuable insights into data stitching by exploring customer identity graphs
- Enhance your identity resolution strategy with powerful visualizations and cohesive data source relationships
- Explore identity resolution at a profile level
Unlock the potential of your customer data, with a solution powered by Google Cloud.
With Lytics, put your data and your confidence in a trusted platform powered by Google Cloud (GCP). Leverage Google Cloud’s security model, world-scale infrastructure, and unique capability to innovate with Lytics —a preferred Google Cloud partner— and manage, share, and enrich data worry-free. This means you can focus on modeling, while empowering your organization with data and insights they can act on.
Lytics Conductor includes access to a BigQuery warehouse, allowing complete access to all customer profiles and raw events for deeper analytics. Utilize your own BigQuery warehouse or one of our other supported warehouses.
Getting started is easy
Securely connect your data sources with pre-built C360 schema
Manage identity with customizable identity rules
Create unified profiles from identity resolution across sources
Deliver profiles to your data warehouse or any other Lytics product
Explore Conductor in 3 minutes or less.
Dive into our Lytics Conductor walkthrough to experience how our data-stitching, pipeline-automating, profile-building solution works!
Lytics clean room solution: Securely move and share data without risk.
Built atop the Google Cloud’s BigQuery warehouse, and leveraging Google Analytics Hub for secure data sharing, Lytics clean room solution is highly scalable, secure, and provides granular control of mission-critical data for faster activation. It can also be leveraged to comply with stringent privacy constraints, industry compliance standards and newer regulations.
“Lytics Clean Room solution can decrease the time to value in complex data sharing scenarios where partnership collaboration is safe and secure and cross-brand activation can be done in hours.”
James McDermott, Co-founder, Lytics
Bring value to your marketing teams without adding to your workload.
Understand the consumer journey
Conductor Identity Management surfaces ID stitching at a profile, channel, and account level, which allow marketers to track and optimize their ID resolution strategy. Better visualize the consumer journey and be more proactive with campaign activation strategy.
Dismantle consumer activation gaps
Create a more seamless data flow strategy across the martech stack. Fill gaps in the consumer activation journey and increase profile flexibility by sending profiles to your data warehouse.
Own your data schema
With Conductor, marketers can add new attributes or modify existing ones in minutes — with more traditional CDP’s this process can take days. By surfacing user attributes in Conductor’s UI, marketers have more power over managing the data schema, revolutionizing how marketers, data, and IT professionals interact with respect to campaign strategy.
Build and deploy your CDP — your way.
Invest in value that lasts with a solution that’s fit-for-purpose, built for agility, and designed to be flexible enough to meet today and tomorrow’s business needs. Conductor is at the core of Lytics composable architecture, and when paired with Cloud Connect and Decision Engine, becomes a powerful data foundation for modern, customer-centric leaders.
With Lytics, you can embrace a modular approach to CDP with our composable solution. Use what you need, leave what you don’t, and invest in tools that will prove ROI. Plus, Lytics’ cloud deployment options include three tenant offerings for maximum flexibility, security, and scalability of your data infrastructure, including single- and customer-tenant.
Lytics is also the only CDP listed on Google Marketplace that can be deployed 100% behind your firewall. (And if your team needs support, guidance, or just some extra resources, we offer a service packages to assist in set-up, usage, maximization, and maintenance of Lytics).
A solution trusted by global leaders in data- and customer-centricity
Start using Conductor today
Use Lytics Conductor to connect data sources, manage identity, and create unified customer profiles. Tell us a little about yourself and we’ll connect you with a team member to see how we can help with your C360 strategy.