Activate your data warehouse with Cloud Connect
With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments to leverage downstream.
Cloud Connect easily syncs SQL-based audiences with hundreds of destinations...
...and supports top cloud data warehouse connections
Maximize the value and potential of your data warehouse
Make your data actionable. Lytics Cloud Connect enables you to query segments in your data warehouse and send them to your preferred downstream tools, instantly. The results? Improved audience targeting and stronger marketing ROI.
- Plus, when used with Lytics Conductor, you can unlock Profile Attributes, Clean Room capabilities, Google Analytics Hub, and more.
- When used with Decision Engine you can unlock reporting features to increase knowledge of your audiences and campaigns, and help you set goals for the future.
Cloud Connect at a glance
With Lytics, you can put your data and your confidence in a trusted platform powered by Google Cloud (GCP) — and first natively integrated with generative AI.
Access
Knock down walls — natively interact with valuable behavioral data locked in a warehouse.
Plus, empower your business users and say goodbye to SQL (when you don’t need it). Use intuitive language prompts with our SQL Translator to use your data with ease. By adding Lytics AI-powered profile context to purchase funnel and sales interactions, you can boost conversion rates by 30+%.
Collaborate
Save time — ensure critical data is accessible and consumable by all in a scalable and compilant manner.
Activate
Take action — translate insight or aggregations from your warehouse into profile attributes and Lytics audiences.
And with Cloud Connect, you can eliminate silos, gain better insights, and use those insights to improve decisioning across your organization. Cloud Connect features an easy-to-use, self-serviceable interface designed to save teams time.
Main dashboard view
A simple menu with step-by-step instructions for getting started with Cloud Connect.
Connections
An easy to use interface that allows you to access your data and easily manage your data warehouse connections. Plus, view our dashboard with comprehensive activity statistics and information on schema along with their respective data types.
Audiences
See audiences that have already been formed and create new audiences.
Dashboard & Destinations
Monitor and keep audience information in sync with your favorite marketing and activation tools, where you can activate your data. Experiment with different audiences and easily leverage hundreds of connections (including via webhooks) for collecting and sending data. Plus, see diagnostic reports for determining the health of a destination or activation.
Cloud Connect connects to hundreds of MarTech tools so you can deliver highly personalized experiences for your customers.
Bring your own — or use our data warehouse.
No warehouse? No problem. Already have a BigQuery warehouse? By leveraging it with Cloud Connect you can gain access to Google Analytics Hub and Lytics Clean Room for secure data exchanges.
Our customer data infrastructure (CDI) solution, Lytics Conductor, includes a BigQuery data warehouse out of the box with no lift — and when used with Cloud Connect, you can:
- Leverage the power of SQL to create audiences to be activated across hundreds of destinations.
- Enrich cross-channel user profiles with rich SQL-based aggregations or calculations.
- Enable data collaboration through our Clean Room solution to securely share data, uncover insights and activate data across an enterprise or with partners.
- Enhance security by preventing unnecessary data replication and limiting access to PII.
- Gain access to our state-of-the art identity resolution tools.
- And, when pairing with Lytics Decision Engine, you gain access to our best-in-class activation, personalization, and reporting capabilities.
Don’t let your wealth of data gather dust.
You’ve managed to migrate massive amounts of customer data into your data warehouse: a great first step towards modern data management. But if that data is just sitting there, disconnected from your marketing and business applications… how is that wealth of insights really helping? Unleash the power of your data with Cloud Connect.
Connect your data to downstream tools
Save developers time by preventing data replication
Having developers build a one-off connector from your data warehouse to a specific tool every time marketing needs one isn’t just impractical -- it’s unreasonable. It costs developers precious time and resources, and takes them away from their more important projects.
Lytics Cloud Connect uses a reverse ETL approach to link up your data warehouse to a modern, modular customer data platform, letting you easily connect your customer data to 100+ popular downstream tools.
- Eliminate data duplicates that expose you to a potential breach
- Avoid building and maintaining your own custom connectors
- Stay compliant with GDPR and other data privacy regulations
Empower teams with more powerful audiences
Save developers time with easy connections to ad networks
Cloud Connect allows developers to support marketing teams by using customer data extracted from the data warehouse to deliver highly specific marketing audiences. Data teams can simply write SQL queries and export those segments directly into connected tools or apps. You can:
- Sync relevant customer segments into your advertising tools
- Create a segment based on a specific buyer behavior (i.e. purchased a product in the last 2 days)
- Export audience segments from your data warehouse into your advertising channels
Keep your data secure
Maintain a single, secure source of truth for your customer data
You shouldn’t have to choose between your CDP and data warehouse. In fact we believe that the two can (and should) coexist. For the majority of your customer data, your data warehouse should serve as your singular source of truth.
- Work directly with the data warehouse(s) you already use (Google BigQuery, Snowflake, Microsoft Azure, Amazon Redshift, Data Bricks), or utilize Lytics provided BigQuery warehouse (included with Lytics Conductor)
- Use Cloud Connect’s diagnostic reporting and alerting to ensure your connections are always optimized
- Stay in compliance with GDPR, other privacy regulations, governance protocols, and access permissions
Getting started is easy
Authorize your data warehouse connection
Connect to your data warehouse in our easy-to-use UI. Lytics Cloud Connect supports all major data warehouses including: Google BigQuery, Snowflake, Microsoft Azure, Amazon Redshift, and Databricks.
Sync your customer data
Write a simple SQL query to uncover previously hard-to-unlock audience segments and sync those members into your downstream tools for optimized programs.
Authorize your destination
Export your audience to one of our 100+ destinations. Plus, easily monitor the health of your connections, and maintain permissions and governance controls to access only the necessary data in your warehouse.
Cloud Connect: Key use cases
Get more value from your cloud data warehouse
Avoid duplicate data stores. Speed time to activation. Maintain a single source of truth in your data warehouse for customer data while respecting access permissions and governance protocols.
Reduce your reliance on building one-off integrations
Instantly connect to hundreds common marketing tools and business systems. With our pre-built integrations, Lytics Cloud Connect lets your teams take advantage of the rich customer data in your data warehouse, without requiring your IT/dev teams to build and maintain one-off connectors.
Improve ROAS by refining your target audience on any ad platform
Curate specialized target audiences for your ad campaigns. Use standard SQL queries to pull past purchasers, subscriber lists or reward members from your data warehouse and test new advertising audiences immediately, and improve your return on ad spend (ROAS).
Improve conversions with better segmentation
Improve your analytics, plus email open, click thru and conversion rates by building better audience segments directly from your data warehouse. Curate email lists using Customer Lifetime Value (CLV) scores, Net Promoter Scores or other key metrics being calculated in your data warehouse.
Let us help you make the most of your investments.
Lytics is dedicated to providing top-notch services for customers. While Lytics products are highly self-serviceable, we offer a variety of packages to assist customers in set-up, usage, maximization, and maintenance of products designed to ensure customer success. Talk to an expert to learn more about our package offerings.
Build and deploy your CDP — your way.
Invest in value that lasts with a solution that’s fit-for-purpose, built for agility, and designed to be flexible enough to meet today and tomorrow’s business needs. Cloud Connect allows you to maximize the value of your data warehouse. When paired with Conductor and Decision Engine, it becomes a powerful tool for modern, customer-centric leaders, who want strong customer profiles, profile attributes, and state-of-the art activation, personalization, and reporting capabilities.
With Lytics, you can embrace a modular approach to CDP with our composable solution. Use what you need, leave what you don’t, and invest in tools that will prove ROI. Plus, Lytics’ cloud deployment options include three tenant offerings for maximum flexibility, security, and scalability of your data infrastructure, including single- and customer-tenant.
Lytics is also the only CDP listed on Google Marketplace that can be deployed 100% behind your firewall. (And if your team needs support, guidance, or just some extra resources, we offer a service packages to assist in set-up, usage, maximization, and maintenance of Lytics).
A solution trusted by global leaders in data- and customer-centricity
