Use Shopify order and activity data to influence downstream marketing campaigns
With Lytics for Shopify, you can start delivering more personal, targeted experiences in a matter of minutes.
Shopify is a leading e-commerce solution that enables anyone to easily sell online, whether from a couch or a full retail store. Lytics collects and stores all of your relevant data about customers and products, so you can use all of your Shopify data to create personalized communications, web experiences and product recommendations.
Use Lytics to help create smarter segments
Define your own segments using any combination of profile attributes, purchases, location, lifecycle stage, engagement, product affinity, predictions and more. Recommended segments in Lytics can provide insights on your customers and prospects, allowing you to take action and personalize experiences for each customer immediately.
Generate powerful product and content recommendations
Lytics automatically understands your Shopify store’s products, content and tags so that you can understand the products that your customers are most interested in buying. Create affinity-based segments for targeted emails, ads and shopping experiences.
Integrate 100+ platforms with just a click
Lytics has more than 100+ pre-built, one-click integrations and open APIs to ensure you quickly and easily integrate your Shopify store. Integrate your historical data, real-time order and inventory data and all of your product catalog and product tags. Lytics one-click integrations to top email platforms– including Klaviyo, Iterable, SendGrid and Mailchimp– also connect your Shopify store with your all email campaigns.
Featured Lytics + Shopify Use Cases
Personalized Product Recommendations
Easy to set-up and use product recommendations based on each customer’s purchase history and recent engagement with your Shopify store. Use Lytics product recommendations to deliver recommendations to wherever your customers are.
Targeted Advertising
Sync your customer segments directly to Google Ads (Customer Match), Facebook Ads, Amazon Ads, The Trade Desk and Snap. Personalize ad campaigns with product affinity - reaching your buyers with the products they want to buy. Acquire new customers by creating “seed-audiences” for lookalike models with your high value, highly engaged customers.
Intelligent Audience Suppression
Improve your ROAS by suppressing segments of people who aren’t buyers or precisely targeting customers who have browsed and are ready to purchase, or customers likely to purchase again.
Out of Stock / Back in Stock
Full sync of historical data - all orders and customers and product tags. Only recommend products that are in-stock and available for purchase.
Lookalike Models
Lytics provides a codeless UI to create your own ML-based lookalike models and predictive segments. In less than 5 minutes, you can find customers who are ready to convert, ready to sign-up for an email newsletter, ready to make their first purchase, likely to become high LTV, etc.
Codeless Web Personalization
Lytics web experiences can be deployed codeless or using our open source JS library to deliver sign-up forms, social login, dynamic coupons and other web experiences to help you connect with your customers.
