Unlock the power of recommendations in your Iterable email campaigns
With Lytics for Iterable, you can start sending more personal, better-targeted communications the same day you set it up.
Integrate Iterable and Lytics for a powerful, multi-channel, real-time recommendation engine that grows with you. Import email and mobile user activity data from Iterable to Lytics. Export users from Lytics into Iterable to trigger push and email notifications.
Create meaningful connections using cross-channel customer data
Lytics seamlessly collects and analyzes relevant data about your customers so you can deliver memorable experiences, build stronger relationships and drive more sales at scale.
Improve conversions with personalized recommendations
Product and content recommendations are critical to any growth marketing strategy– increasing engagement and conversions. Deliver personalized content based on each person’s affinity for specific content topics or products and provide powerful personalized, one-to-one recommendations in your Iterable campaigns.
Upgrade your audience segmentation practice
Segment your target audiences using the best of data science and AI based on any combination of user attributes, including behavioral cues, product affinity, lifecycle stage, engagement level and so much more than simply demographic and firmographic data.
Uncover your customers’ affinities
Lytics uses AI to automatically recognize your content tags and classify your content to create 1:1 affinity-based recommendations.
Send dynamic, triggered messages
Automatically trigger messages in Iterable with Lytics. Triggers can include dates, events, list membership, or segment membership and use splits, filters, A/B tests and more to target and optimize the right message for each user. Every segment created in Lytics can be a trigger for a specific action in Iterable.
Go beyond the inbox with consistent cross-channel ad segmentation
Sync the same marketing segments created for Iterable into Google Ads, Facebook, Instagram, Amazon Ads, The Trade Desk and other ad networks for highly effective remarketing campaigns using the power of Lytics customer data platform. Re-engage buyers who are at risk, target customers who abandon their cart, re-market to your high value customers with the next best offer.
Also, optimize your ad budget by suppressing segments of people who aren’t likely to convert, creating a single source of truth for your audience segments across your campaigns.
Level up your marketing with Lytics + Iterable
Recommendations
Improve brand engagement with real-time product and content recommendations on your website and via email.
Predictive segments
Use Lytics AI to build predictive audience segments and leverage no-code lookalike models to expand your reach.
Ad retargeting
Improve ad spend efficiency by applying cross-channel and machine learning user insights to narrow your target audiences.
