First-party data ROI Calculator

With the crumbling of third-party cookies, it has become critical for brands to leverage first-party data to maintain & optimize the return on marketing spend. Implementing a first-party data strategy is marketers’ way to do it right for themselves.

We created this calculator off of average returns of our customers for five common CDP use cases so that you can see the ROI behind collecting & activating your first-party data in an intelligent privacy-compliant manner with a CDP like Lytics.

first party data calculator

1/4 Data Engineering Efficiency

Improve efficiency of data management resources by leveraging Lytics for integration and profile building

0 10

2/4 Return on Ad Spend

Leverage first party data and real-time data science to optimize paid media campaigns

$
0 50M
$
0 50M

3/4 Cost per Acquisition

Leverage first party data and real-time predictive audiences target more effectively

0 1M

4/4 Web Conversion Rate

Personalize web experiences based on recommended content and experiences

0 1B
0 100M

Return on Investment Results:

Results are calculated using the average annual returns of our customers.

First-party data ROI calculator

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