First-party data ROI Calculator
With the crumbling of third-party cookies, it has become critical for brands to leverage first-party data to maintain & optimize the return on marketing spend. Implementing a first-party data strategy is marketers’ way to do it right for themselves.
We created this calculator off of average returns of our customers for five common CDP use cases so that you can see the ROI behind collecting & activating your first-party data in an intelligent privacy-compliant manner with a CDP like Lytics.