Craft more meaningful experiences for all of your customers
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It's a tumultuous time to be a marketer. 3rd party data is dying, meaning it's harder than ever to get the customer insights you need to create meaningful marketing campaigns. And what data you do have is often unverifiable, disjointed, or unactionable.
With Lytics, you get 360 degree customer profiles, crafted using first-party, or, declared data. Now you can understand not only who your customer is, but also what drives their buying decisions. Lytics goes far beyond basic demographic data to give you the customer insights you need to formulate marketing messaging, campaigns, and long-term strategies that meet the unique needs of each buyer.
Our Customers
How Lytics helps marketers
Unify your data
Connect your marketing technology stack with Lytics to standardize your customer data and create comprehensive profiles.
Drive marketing goals
Streamline your cross-channel marketing efforts to serve the needs of individual customers and achieve broader business objectives.
Generate customer insights
Get real-time, actionable customer data that can drive future strategy and influence ongoing campaigns.
Activate experiences
Engage every customer at scale with unique experiences tailored to their specific wants and needs.
Unify your data
Eliminate data silos to create a comprehensive customer profile
Data that can't be interpreted, verified, or actioned is, in a word, useless.
Lytics unifies all of your disjointed customer data sources into one comprehensive customer profile. Plus, Lytics works where you do, integrating with all the existing data tools you use for quick and easy adoption.
Drive marketing goals
Reduce marketing monotony and reach goals faster
Lytics finally takes the manual stress out of marketing strategy by using machine learning to dictate the right Experience for the right customer at the right time.
A simplified workflow gives you clear visibility into your campaign performance across all channels, allowing you to optimize the customer experience and more quickly reach marketing and business objectives.
Generate customer insights
Generate data insights that drive decision-making
Lytics goes well beyond simple demographic data. Machine-learning and data science technologies evaluate your customer interactions, behaviors, and preferences and provide actionable insights that enable better results in less time.
Now you can tailor personalized marketing experiences to each customer's unique wants and needs, all at scale.
Activate experiences
Capture more conversions with customized marketing experiences
Engage your customers at every touchpoint and improve the performance of your marketing by optimizing your content experiences with timely, relevant marketing messages.
Cater to your buyers in the channels they use most with the messaging and content that will make them most likely to convert.
Lytics offers hundreds of connections to serve your existing MarTech stack
Browse all integrationsUse audiences across Lytics Experiences
Lytics audiences are designed to work where you do. Use audiences to meet your customers where they are with highly personalized experiences.
Optimize ad spend
Use first-party data to identify and engage targeted audiences with ad experiences that address their unique needs. No more wasted ad spend.
Create custom web experiences
Treat every site visitor like a VIP, with messaging and content experiences tailored specifically to them.
Personalize your email marketing program
Simplify and personalize your email marketing campaigns and nurtures with the help of first-party data insights.
Recommend products for commerce
Make meaningful, personalized recommendations at scale using data science and machine learning.
Segment your audiences
Segmentation made simple. Target the most accurate audience every time with a message, experience, or promotion that resonates with them.
Featured marketing content
Check out more of our resources to see how Lytics help you make the most of your marketing campaigns
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