Create and target the right audiences
Anyone can build an audience. The challenge in marketing is building the right audience. Lytics makes segmentation easy, letting you target the most accurate audience every time with a message, experience, or promotion that resonates with them.
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Build better audiences
Easily build highly segmented audiences based on user behavior and interests for more personalized marketing. Lytics automatically updates your audiences as candidates newly meet or no longer meet your specific criteria, taking the manual hassle of audience creation off your plate. Plus, Lytics also comes with universal out-of-the-box, or, pre-defined audiences to make your segmentation that much easier.
Make informed decisions with machine learning
Lytics uses AI and machine learning to analyze your customer data and better understand your buyer. Using these AI-generated insights, you can begin to segment based on user interests and expected behavior, for instance, “customers that are likely to buy.” You can then narrowly target the resulting audiences in online advertising, email marketing, and web personalization campaigns with messages catered specifically to them.
Save spend with audience suppression
Audience suppression is a crucial step in any marketing campaign. Sending a marketing message to an audience that is unlikely to be receptive to the offer or experience is a waste of time, and more importantly, money. Lytics helps you narrow your targetable audience in intelligent ways, reducing your overall ad spend by removing wasted ad impressions from users unlikely to convert. In turn, this reduces your overall cost per acquisition for campaigns and improves conversion rate.
Lytics audience suppression works in two main ways:
- By leveraging out-of-the-box data science scores to remove users who are most likely to be disengaged with your brand, casual browsers or those unlikely to re-engage.
- Using real-time capabilities to suppress users from ad campaigns as soon as they complete a desired action -- whether that is making a purchase, subscribing to a newsletter, or any other conversion event.
Use audiences across Lytics Experiences
Lytics audiences are designed to work where you do. Use audiences to meet your customers where they are with highly personalized experiences.
Leverage Lytics first-party user data to build hypersegmented audiences and modify existing email templates to target each group with recommendations based on their unique interests.
Ads
Stop wasting your time and money with blanket ad campaigns that target broad, nonspecific audiences. Lytics uses first-party data to identify and engage targeted audiences with ad experiences and product recommendations that address their unique needs. No more wasted ad budget.
Product Recommendations
With Lytics, you can make meaningful, personalized recommendations to highly segmented audiences using data science and machine learning.
Web Personalization
Lytics Web Personalization lets you treat every site visitor like a VIP, with messaging and content experiences tailored specifically to them.
Lytics offers hundreds of connections to serve your existing MarTech stack
Browse all integrationsUse cases for audience creation
Here are some other ways our customers have found that Lytics helps to create and target the right audiences:
Sending Lytics audiences to Iterable for distributing your email campaigns
Message prospects and existing customers in real time by activating Lytics audiences in Iterable email campaigns.
Learn moreContent modularization in email with Lytics audiences
Create dynamic, personalized emails based on Lytics audience membership and similar, valuable marketing data.
Learn morePersonalize the messaging of your website based on audience
Implement inline personalization on your website based on a user audience membership using this developer guide.
Learn moreLookalike Models: Convert anonymous users to known users
Converting anonymous users is a key starting point for high-converting marketing campaigns. Build a Predictive Audience in Lytics to intelligently target anonymous users who are most likely to convert to customers.
Learn moreAcquire new customers
Leverage your first-party data to reach lookalike audiences of your best customers using this Lytics Playbook.
Learn moreEngage qualified users with targeted ads
Advertise to anonymous, qualified traffic using Lytics audiences to power Facebook Lookalike or Google Customer Match.
Learn moreImport an audience from your data warehouse
Import defined audiences into Lytics from your data warehouse for one-off campaigns or pushes to downstream tools.
Learn moreImprove ad campaign metrics with predictive targeting
Use Lytics predictive audiences in ad tools to make intelligent targeting and bidding decisions within remarketing campaigns.
Learn moreIncrease conversions with Lytics and Facebook lookalike audiences
Use a highly targeted Lytics audience in a Facebook lookalike ad campaign to increase conversions.
Learn moreLeverage lookalike models and predictive audiences
Predictive Audiences powered by Lytics Lookalike Models allow you to target new users who closely resemble your best buyers. Campaigns run with Predictive Audiences drive higher conversion rates, improve customer engagement, and reduce ad spend.
Learn moreOptimize remarketing spend
Build an effective remarketing audience that can be exported to all of your ad platforms.
Learn morePromote relevant content to users based on their interests
Build an audience in Lytics based on unique user interests and easily push it to Facebook for use in your ad campaigns.
Learn moreReach the right people
Build Lytics custom audiences that can be pushed to your ad tools for effective targeting.
Learn moreServing ads on site with Lytics audiences
Use data science enrichment to unlock your first-party data and better monetize audiences with Google Ad Manager.
Learn moreSuppress users from advertising campaigns
Reduce cost per acquisition by removing unqualified users in your target audiences on Facebook or Google Ads.
Learn moreUse UTM parameters for attribution and audience building
Leverage UTM parameters to track your marketing campaign performance across channels and target engaged users.
Learn moreUsing Lytics with Facebook lookalike audiences
Drive new leads from Facebook by extending your existing, cross-channel Lytics audiences to Facebook users with similar characteristics.
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