Product Features
Transform data into effective customer journeys
Lytics is a Google-preferred, privacy-centric CDP — and the only one natively integrated with Generative AI. Our composable CDP embraces a feature-rich three-product framework to support comprehensive enterprise data strategies.
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Build a better data pipeline.
With Lytics Conductor, you can gain first party insights, unify your data sources, and break down silos with ease.
Enhance segmentation and enrich profiles.
With Lytics Cloud Connect, you’re empowered to extract, load, transform —and enrich— your customer profiles.
Activate and automate decisioning with AI.
With Lytics Decision Engine, it’s easier than ever to simplify activation and orchestration — and automate it, too.
Discover everything Lytics Composable CDP has to offer
Identity resolution
Stitch together user profiles across devices and channels to target both known and anonymous users with relevant campaigns.
Generative AI
Only with Lytics, leverage your CDP for Open AI- and Vertex AI-enhanced data mapping and enrichment, audience creation, and journey orchestration.
Reports
Know your customers better than ever — with comprehensive reports, insights, and scoring.
Behavioral scoring
Gain deep insights about your visitors with out-of-the-box user scores backed by data science.
Audience segmentation
Segment audiences dynamically in real time based on behavioral cues, data science and customer preferences.
Product recommendations
Build collections of products and serve up personalized recommendations based on user preferences.
Integrations
Integrate data from disparate sources to personalize customer journeys across your MarTech stack.