Craft highly personalized experiences based on behavior and intent, not just demographics.
With Lytics Decision Engine — a data activation tool built for marketers — easily unlock the deep, actionable customer insights needed to drive 1:1 marketing experiences at scale.
Decision Engine empowers you to guide customers through their shopping journey with experiences personalized across channels —in real time— that lean on machine learning, content affinities, behavioral intelligence, and predictive insights (like the ones that can warn you when a customer is at risk of churn).
Decision Engine offers hundreds of connections, bringing your entire MarTech ecosystem into alignment
Spend smarter, connect more, and engage with intention. No coding needed.
Decision Engine provides advanced machine learning insights on shoppers’ interests, affinities, types of behaviors, and engagement level. This kind of intelligence not only supports meaningful personalization, but provides in-depth customer insight that’s 20x more predictive of customer action than demographic data alone.
This can all be done in real-time, without code or SQL statements, on our speedy, easy-to-use platform.
Learn how our reporting capabilities make measuring success a breeze
Convert anonymous visitors to known, loyal customers with effective campaigns and fast ROI. Here’s how.
Faster time to value and more effective campaigns in 4 easy steps.
1
Collect, manage, and resolve
Add a JSTag to your website, or utilize Lytics SDK for iOS or Android to identify, manage consent for, and immediately start collecting user activity data. You have the option to import data from platforms you’re already using with Lytics Conductor, or import your cloud data warehouse using Lytics Cloud Connect. Plus, easily convert users from unknown to known with our state-of-the-art identity resolution capabilities.
2
Say goodbye to marketing guesswork, with the power of AI
Leverage Lytics AI and machine learning to take the data you’ve collected and apply behavioral scoring, build behavioral audiences, uncover content affinities, and leverage our contextual chatbot powered by Google’s Vertex AI. These insights help you understand individual users, as well as your audience as a whole, so you can make the most informed marketing decisions.
3
Personalize smarter without working harder
Reach the right audiences with precise targeting of highly specific audience segments, and stop wasting spend on unengaged or inactive users. With Decision Engine, you can implement personalized ads based on customer insights and ML intelligence for activation on your website, mobile app, or via any of our 100+ integrations (including Tag Manager, Google Analytics, Customer Match, GMP, YouTube, Display and Video 360, Ads Manager, etc.)
4
Deepen your customer understanding, and share the insights
Gain additional insights from your campaigns with Lytics automatically generated scores, insights, and reports — or build your own reports and share them with your team to optimize campaigns as you go.
Personalize at scale, without losing the 1:1 touch.
Because Lytics CDP is powered by Google, every Lytics subscription includes a BigQuery warehouse for enhanced customer tracking. By choosing Lytics, you put your confidence in a privacy-centric CDP that powers unrivaled personalization while protecting and securing customers’ data.
Understanding the entire lifecycle of a customer, from unknown to known, starts with the right insights, and follows with fast, intentional action. With Decision Engine, you can grow your first-party data, act in real time, and take advantage of modern decisioning features designed for smarter marketing.
Build complete customer profiles
Lytics state-of-the art identity resolution merges users behavior across channels to form one unified customer identity. Now, you can capture every interaction a user has with your brand and stitch together comprehensive profiles that stay healthy, accurate, and complete over time.
Lean on meaningful behavioral insights
Within Decision Engine, behavioral scores (Quantity, Consistency, Volatility, Maturity, Intensity, Frequency, Recency, Momentum, and Propensity) allow you to understand what motivates your customers and automatically move them in and out of audience segments as their activity evolves. Plus, out-of-the-box behavioral audiences allow you to target users based on a blended engagement level without having to understand the data science at play.
Identify product and content affinities
Use AI to discover the topics and content that most strongly resonate with each user, allowing for better personalization opportunities.
Improve ROAS and increase LTV
Conserve marketing budget by targeting ads only towards users with a specific, demonstrated interest in a product or content. Optimize ad spend further by refining and suppressing audiences, removing users from your paid campaigns in real-time so you never waste your budget on prospects that have already converted.
Upsell, cross sell, and reduce cart abandonment
Serve product and content recommendations on your website that are uniquely suited to each individual user, based on past purchase behavior and demonstrated affinities. Plus, Decision Engine can help you predict which products will appeal to which users.
Escape static segments.
Segment audiences dynamically based on personal interests and real-time behaviors. Segment smarter and target niche audiences (i.e. highly engaged repeat customers who have not converted in the last 3 months) with custom offers, like abandoned cart emails.
Acquire more loyal customers for less
Set up predictive lookalike audiences to grow your first-party data, and to identify and activate deeply engaged users that both look like your best customers and are likely to convert. Build lookalike audiences, for example, that closely resemble your most loyal customers, and suppress unengaged audiences, to optimize the effectiveness of your loyalty program.
Automate the next best action
Influence, track, and measure the marketing tactics that move customers through their lifecycle, then drive them towards specific conversion events without manual effort.
Define success, gauge efficacy, and optimize
Use our comprehensive reporting tools to understand how users respond to campaigns — and use that to influence your future efforts. Understand what content is (or is not) resonating, so you can serve content that’s suited to each customer’s affinities, preferences and past behavior.
Lytics has enabled us to serve personalized dynamic content to customers based on what they’ve purchased from us in the past and what they’ve been browsing versus a one-size-fits-all approach.
- Jake Marston, Director of Performance Marketing, Lovepop
Know your customers better than ever — with comprehensive reports, insights, and scoring.
Lytics in-depth models and reports can be built and activated in minutes — offering consistently fast time to value. With Lytics Reports, uncover patterns to better understand what motivates your audiences, and translate that into campaigns for maximum relevancy and returns.
Easily compare audience composition and growth over time to better understand high value audiences, then leverage these insights to recognize friction points in the conversion funnel. Create unique views into an audience's composition, uncover hidden insights, and easily share those findings with your team — with profile-level, campaign-level, content-level, lookalike model, and goal reporting.
Explore our customizable reporting features in 3 minutes or less.
On top of the reporting and insights we already offer, now, you can drill down on the composition and behaviors of your audiences with enhanced customizable reporting.
Worried about resources? Let us serve as an extension of your team.
Lytics is dedicated to providing top-notch services for customers. While Lytics products are highly self-serviceable, we offer a variety of packages to assist customers in set-up, usage, maximization, and maintenance of products designed to ensure customer success.
“ The experience I've had working with the team at Lytics has been fantastic, and the Lytics platform really easily solved our problem. It gave us the sort of information and the insights we needed to make actionable decisions. And it all happened fairly fast. Within a couple of days, a week of using the system, we were able to start figuring out ways to make better marketing decisions. ”
- Adam Thurman, Director of Marketing, American Conservatory Theater
Build and deploy your CDP — your way.
Invest in value that lasts, empowered by the only CDP listed on Google Marketplace that can be deployed 100% behind your firewall. With Lytics, you can embrace a modular approach to CDP with our composable solution. Use what you need, leave what you don’t, and invest in tools that will prove ROI.
When paired with Conductor, Decision Engine becomes a powerful tool for modern, customer-centric marketers, who want strong customer profiles, profile attributes, and best-in-class identity resolution.
Plus, when paired with Cloud Connect, Decision Engine allows you to gain rich insights from your data warehouse for optimal activation and conversions.
Better results. More conversions. Fast.
Lytics boasts the fastest time to value of any Customer Data Platform (CDP), and features advanced capabilities, including out-of-the-box AI/ML predictions.
Get started with Decision Engine today and start generating marketing ROI in weeks, not months.