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The First-Party Insider

The future of Generative AI is bright — and not as scary as you think

Lytics + Built with BigQuery: Unlocking the data sharing and enrichment potential of your cloud data warehouse

How Lytics CDP solves for the most common identity management challenges

Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach

Recent blog posts

Lytics Supports Google Cloud’s Marketing Data & AI Cloud Launch with Customer 360

Achieving flexible identity without compromise

Pantheon and Lytics Are Bringing Personalization Within Reach

Adapting to a post-third-party cookie world: Navigating the shift with third-party data and dynamic consumer identity strategies

Transforming Advertising: Lytics + Google Protected Audience API

Media targeting, ROI & segmentation

Achieving flexible identity without compromise

Pantheon and Lytics Are Bringing Personalization Within Reach

Adapting to a post-third-party cookie world: Navigating the shift with third-party data and dynamic consumer identity strategies

Personalization with precision: The next era of CPG marketing

Composable CDP

Privacy, Agility, and AI: Emerging CDP trends for 2024

Customer insights you never thought to look for in your data, and how to find them

How to mitigate merge conflicts with self-healing identity management

Best practices for integrating CDP into your marketing stack

Building your customer data pipeline

How (and why) to swap data silos for real-time data pipelines

How to ensure data integrity: Best practices for organizations

Data cleaning: Steps and techniques for better analysis

Load your BigQuery Warehouse for custom analytics & modeling [Playbook]

The “New Era of Digital Optimization”

Privacy, Agility, and AI: Emerging CDP trends for 2024

Personalization with precision: The next era of CPG marketing

Customer insights you never thought to look for in your data, and how to find them

Small business service for large-scale digital marketing: Personalizing the customer experience with data

Data privacy & security

Pantheon and Lytics Are Bringing Personalization Within Reach

Adapting to a post-third-party cookie world: Navigating the shift with third-party data and dynamic consumer identity strategies

Should your company be concerned about the ethics of using AI-powered tools?

The power of customer data, analytics, and privacy-compliant personalization for financial services

Press

Lytics Debuts Interest Engine: Advertising Segmentation Powered by AI & First-party Data

Lytics Supports Google Cloud’s Marketing Data & AI Cloud Launch with Customer 360

Lytics Debuts New ML/AI Features to Automate Identity and Profile Management

Lytics Introduces Vault, Best-In-Class Data Compliance and Privacy Capabilities