Google Ads

Integrating Lytics with Google Ads enables you to export Lytics audiences to use as the foundation of your remarketing lists. Learn about your customers and anonymous users with the power of AI and data science to refine your targeting and improve ad spend ROI.

Using Lytics, you can drive higher CTRs by making highly targeted audiences available for any Ad Unit within Google Ad Manager (aka DFP, Doubleclick for Publishers). Lytics identifies your visitors, even if they are anonymous, and combines all known information about that particular visitor to improve targeted impressions and ad rotations.

• Advertising